Adidas - No More Kangaroo Leather!

​worldanimalnews.com/2025/05/15/victory-adidas-ends-the-use-of-kangaroo-leather-for-its-athletic-wear-pressure-from-advocates/

Not my photo. Photo url copied respectfully from National Geographic Kids.

Another shining example of how our planet's views on animal exploitation are shifting, and also, proof that advocating relentlessly works. Adidas CEO Bjorn Gulden, recently announced that the company had quietly stopped using kangaroo leather during a shareholders meeting. This information was later confirmed by the president of the Center for a Humane Economy who had personally travelled to Germany in order to advocate for an end to kangaroo leather. This is an incredible victory for kangaroos and a reminder that high quality synthetics are available to us and don't involve needless slaughter.

Kangaroos slaughtered for their skins are often shot during night-time hunts. These hunts see adult kangaroos shot and left to die, regardless of whether they had Joeys (babies) with them. This leaves babies orphaned, or in worst case scenarios, bludgeoned / discarded like trash. At its peak, it was reported that in upwards of hundreds of thousands of adult kangaroos were slaughtered every night for high end soccer cleats or other leather products. Adidas' decision will spare hundreds of thousands of innocent kangaroos an unnecessary death at the hands of fashion.

Our planet is turning away from furs and needless torture imposed on animals for clothing. We're seeing fur farms across the globe shuttering due to decreased demand and global advocacy. We're seeing  quality synthetics taking the place of animal products in high-end fashion. We're seeing country's ban the production / sale of fur. This movement, despite being long-overdo, is indicative of a global shift in how the treatment of animals is regarded. We have so many synthetic options available to us that are high quality, durable, and don't involve cruelty to animals. There's simply no excuse in this day and age to be slaughtering animals for clothing.

This news reminds us that there is still so much work to do when to comes to utilizing animals for fashion. While there is indeed a shift, animals are still being treated horrifically in the industry and we must continue to advocate on their behalf for a kinder, more compassionate planet. Learn more about Adidas' decision to end kangaroo leather by clicking the link at the top of this post from World Animal News.

HAPPY VEG