2 More Big Brands Ditching Fur

​worldanimalnews.com/breaking-italian-fashion-brand-moncler-makes-compassion-the-fashion-goes-fur-free/

​worldanimalnews.com/victory-dolce-gabbana-is-the-second-luxury-fashion-house-to-commit-to-going-fur-free-this-week/

The end of fur farming is getting closer and closer with every story like this. We've got two pretty major brands making announcements this week that they were going to phase out / ban fur from future lines. Italian Fashion House Moncler, and Dolce & Gabbana, have both made announcements indicating that fur will be phased out permanently from future lines sending further shockwaves through an already dying industry. The message is clear; the future is fur free!

Italian Fashion brand Moncler will stop sourcing  fur this year after announcing that the brand was ditching fur as part of a commitment to responsible business practices. Moncler also has an ambitious sustainability plan;

• 80% of nylon scraps recycled by 2023
• Banning single-use plastics by 2023
• 100% Renewable Energy on their Sites by 2023
• 50% of nylon used by Moncler to be sustainable by 2025

These ambitious goals / targets are part of their responsible approach to sustainability and business. These goals sit more in line with what consumer's are after; more sustainable and environmentally friendly options. With that being considered, there's obviously no place for fur in their future endeavors.

Next up, Dolce & Gabbana have also announced that they will be banning fur from future lines making them the second major brand to make an announcement on fur this week. They will join other major brands like Alexander McQueen, Nordstrom, H&M, and Balenciaga in taking the pledge to end fur in their designs. This includes not only fur products, but angora as well, a major set back for the fur industry. 

These stories show us that our advocating is working. They demonstrate the power of collective pressure because at the end of the day, these brands are absolutely nothing without the consumer. As we continue to evolve and desire products that are free from suffering and are more sustainable for our planet, these brands have to take that in to consideration when creating their future lines. It would be incredibly naïve and irresponsible to continue to put out products that consumers are angry or concerned about which means that evolution to cruelty-free products is necessary to stay relevant. 

The future is fur-free and we're well on our way to seeing the end of this barbaric and blatantly cruel industry. 

HAPPY VEG