A billboard from In Defense of Animals calls for the end of calf roping in lieu of the upcoming calf roping event taking place May 18th / 19th during the Castro Valley Rowell Ranch Rodeo. The billboard which shows the image of a calf that has been slammed to the ground in agony with a rope around its neck will be displayed for on month n an effort to draw attention to the needless suffering of baby cows for entertainment. Rodeos are notoriously cruel events hiding behind the guise of tradition and have been operating for decades under this idea. Much like bullfighting, animal cruelty is overlooked because of the historical factor of these events but this is not acceptable nor an excuse to continue to allow animals to suffer for the purposes of entertainment.
The fact is, every animal used in the rodeo is tortured to some degree to appear more aggressive than they are. Electric prodding and other abuses take place backstage so that when the animals break through their fences, they appear angry and aggressive because frankly, a cow that slowly walks out of a fence or a horse that trots versus runs simply doesn't provide the amusement the rodeo is after. The fact is, the rodeo is the perfect example of animal cruelty & exploitation and people who attend literally pay for the abuse of animals for entertainment. It needs to be put to an end for good.
Here's to hoping this billboard draws attention to the plight of these animals and even if it turns one person away who planned to attend, that's one more person who recognizes the needlessness of these activities. HAPPY VEG
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